Why is SEO For Charities So Important?

🌻 In this article we’ll explain the three main reasons why SEO for charities is so important, and how it will increase your charity’s visibility. As an extra bonus you’ll also be helping your current beneficiaries, while promoting a sense of community among your followers!

If you are unsure exactly what SEO (Search Engine Optimisation) is, be sure to check out our other article entitled What is SEO Anyway?

So why is SEO for charities so important? Let’s get down to it.

Reason #1: It's free!

From our past experience working with charities such as The Rodolfus Foundation and The Conservation Volunteers, we know how tight money is in the sector. And that’s the best thing about working on your SEO – unlike traditional advertising, it won’t cost a penny to see the benefits! You’ll just need to know what to do, and our job at DittonDGM is to kick-start your journey to greater online visibility. We understand that SEO can be confusing, and we’re here to help.

SEO for Charities Reason #2: It'll help your volunteers feel valued

A big part of SEO is what’s known as content marketing. Wondering what that is? Well, this very article is an example! Content marketing is all about providing valuable resources on a regular basis for people who might want to use your service.

Content marketing is a fabulous idea for charities, because it is a wonderful opportunity to showcase the hard work of your volunteers or supporters. Has someone gone above and beyond for your organisation, like running a really long way to raise funds? Or perhaps you’ve got a loyal helper who has worked tirelessly behind the scenes for years – this is a great opportunity to say thanks to them. They might even be happy to write the article themselves, saving you lots of time.

SEO for Charities Reason #3: You're providing great resources for those in need

No matter what field you’re in, all charities are set up with the primary goal of making the world a better place.

Your website will explain what or who it is you’ll be helping, and it’s a great place to offer tips and advice to people who might need it. By understanding the principles of SEO for charities and having a great website, you’ll be able to reach new audiences who can benefit from your expertise as an organisation.

We hope these reasons why SEO for charities is so important have convinced you to work on optimising your website! We’d love to have a chat with you to help you further – enter your email in the box below to get the conversation started.

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